I’ve been saying it for years, but now I’m writing it: The Lean Start-Up is wrong. If you’re not familiar with it, The Lean Start-Up is a 2011 book by Eric Reis. It is considered a bible for some entrepreneurs and similarly for corporations, as they work agile into their process. The book’s premise is that a company wanting to innovate should create an “MVP” or minimum viable product. Create the bare minimum of a product or service, get it to market fast, see the response, and scale. Eventually, you’ll create the product the market wants.