Last week, I shared why BMI is bogus. Now, let’s talk about how we can use innovation to combat fatphobia and design solutions for bodies of all sizes. I am a huge fan (and customer) of Universal Standard, a denim and clothing brand named after the company’s innovative measurement system. Since 67% of American women wear a size 14 or larger, Universal Standard’s “medium” starts at size 16. What’s more, all of their clothes come in sizes 00 to 40. They even offer a shopping program that lets you swap sizes for free within one year of purchase, great for people experiencing rapid weight gain or loss.
Katie this is so very important for all women of all ages! My hope is that this message reaches out to many more people and touches someone as it did me! Thanks! You go Girl!!! ❤️