Last week, I introduced a new kind of MVP: the maximum valuable product. It’s the product the consumer wants, rather than the minimum valuable product made popular by The Lean Start-Up and that leads to more failures than successes. There are many examples of maximum valuable products. Two of my favorites were created by women and companies I greatly admire. It’s not a coincidence that both of them just sold some or all of their companies to Blackstone, a private equity giant.
I agree 100%. Do one thing extremely well. One example I've used for the last few years is Hipcamp, camping marketplace. Focused on matchmaking initially to validate and measure traction before they began investing significantly in building out their capabilities for both sides of the marketplace.
I agree 100%. Do one thing extremely well. One example I've used for the last few years is Hipcamp, camping marketplace. Focused on matchmaking initially to validate and measure traction before they began investing significantly in building out their capabilities for both sides of the marketplace.